A Bucherer 18K gold, ruby and diamond bracelet with a hidden watch

In 1888 Carl-Friedrich Bucherer, businessman and industrialist opened his first watch and jewelry store in Lucerne, Switzerland. In 2013 the family owned business celebrated their 125 jubilee. Today, third generation Jörg G. Bucherer leads the Bucherer Group and employs some 1500 people worldwide. The name Bucherer is well known beyond the borders of Switzerland and stands for quality at the very highest level. Their creations are designed and handcrafted in their own workshops and enjoy worldwide renown.

The Bucherer Group are not only manufacturers, but also retailers and wholesalers. In their boutiques they stock world class brand names such as: Rolex, Chopard, Piaget, IWC, Audemars Piguet, Girard-Perregaux, TAG Heuer, Tudor, Beaume & Mercier, Longines, Rado and Gucci. The company stayed loyal to their founder and nurtured their own watch making tradition under the name Carl F. Bucherer brand name since 1919.

In 2001 the brand was repositioned and since joined a select group of Swiss watch making manufacturers who design, develop and produce movements in their own workshops.
Source: company website of Bucherer.com.